Marketing Campaign & Communications Manager – Healthtech (ACA + Telehealth)
Hybrid (New York City) | $100K–$130K Base + Benefits

A rapidly growing virtual care and health insurance provider is seeking a Marketing Campaign & Communications Manager to own the end-to-end strategy and execution of member-facing communications. This role sits at the intersection of member engagement, retention, and education—with a focus on email marketing, segmentation, multichannel campaigns, and cross-functional collaboration.

The organization offers a virtual-first care model, combining affordable telehealth services and ACA-compliant health plans, with a mission to make healthcare accessible to underserved populations. This role is a key contributor to growth, retention, and new member acquisition efforts.

What You’ll Be Doing:

• Design and execute multichannel campaigns that drive member education, onboarding, engagement, and care utilization

• Lead email marketing strategy, including list segmentation, content creation, testing, and optimization

• Collaborate cross-functionally with Product, Clinical, Ops, and Engineering teams to align messaging and goals

• Build and manage content calendars across digital channels, working closely with design and copy resources

• Monitor and analyze campaign performance across all channels (email, SMS, live agent, direct mail)

• Own CRM workflows and tools—experience setting up platforms like Mailchimp or Salesforce Marketing Cloud is a big plus

• Lead testing strategies, measure campaign outcomes, and optimize continuously

• Build scalable internal processes for member targeting, list management, and communications operations

Ideal Background:

• 5+ years in marketing, communications, or growth roles—ideally in health insurance or digital health

• Strong experience with CRM systems, segmentation, and email marketing best practices

• Deep familiarity with ACA plans, health literacy, and consumer behavior in healthcare is highly preferred

• Experience building marketing workflows in tools like Salesforce, Mailchimp, or similar platforms

• Highly organized project manager, able to work cross-functionally and handle multiple campaigns at once

• Strong analytical mindset—able to translate campaign data into actionable insights

• Comfortable rolling up your sleeves and working in a startup or high-growth environment

• Open to using AI tools to improve marketing processes and execution

Additional Details:

• Location: Hybrid in New York City (2 days/week in office, typically Tuesday & Wednesday)

• Compensation: $100K–$130K base + full benefits

• Perks: Health, dental, and vision insurance, 401(k) with match, professional development support

• Office equipment provided for home use; workspace must be HIPAA-compliant

• Occasional travel may be required