Storm3
⚡ Role: Director of Marketing
🌎 Location: Remote
💰 Salary: OTE of $200,000 – $225,000k
Storm3 is currently partnered with a Series A-funded dynamic and innovative organization which is the leading provider of coach-led population health management programs aimed at improving measurable outcomes in preventive health, mental health, and chronic care management. Our approach is founded on behavior-change coaching and personalized relationships to drive positive health outcomes. We are dedicated to transforming healthcare through innovative solutions that empower individuals and communities to achieve better health.
We are seeking an experienced and strategic Director of Marketing to join our dynamic team. As the Director of Marketing, you will be responsible for driving awareness, lead generation, and supporting sales across multiple target communities, including population health consultants and brokers, HR benefits directors at self-insured employers, health systems and physician groups, and end users/patients. This is a unique opportunity to contribute to a purpose-driven brand and make a meaningful impact in improving health outcomes.
Responsibilities:
- Develop and implement comprehensive marketing strategies to increase brand awareness, generate leads, and support sales efforts within target communities.
- Collaborate with internal teams, including product and design, to create impactful marketing materials, campaigns, and messaging that effectively communicate the value of our coach-led population health management program.
- Build and manage relationships with key stakeholders, industry influencers, and strategic partners to expand market reach and drive business development opportunities.
- Utilize market research and analysis to identify customer needs, market trends, and competitive insights, informing marketing strategies and product development efforts.
- Create and execute targeted marketing campaigns across various channels, including digital, social media, email, events, and traditional marketing methods.
- Measure and analyze the effectiveness of marketing initiatives, monitor key performance metrics, and provide regular reports to senior leadership.
- Stay up-to-date with industry trends, best practices, and emerging marketing technologies to drive continuous improvement and innovation.
Requirements:
- Bachelor’s degree in Marketing, Business, or a related field. Master’s degree is a plus.
- Proven track record of success in marketing leadership roles, preferably within the healthcare industry or a related field.
- Experience in marketing to multiple target communities, such as population health consultants and brokers, HR benefits directors, health systems, physician groups, and end users/patients.
- Strong understanding of population health management and the healthcare landscape.
- Demonstrated ability to develop and execute strategic marketing plans that drive lead generation and support sales objectives.
- Exceptional communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.
- Analytical mindset with the ability to leverage data and insights to drive marketing strategies and measure campaign effectiveness.
- Experience working in a fast-paced, agile environment with the ability to adapt to changing priorities and navigate ambiguity.
- Passion for improving health outcomes and making a positive impact in the healthcare industry.
