Digital Marketing Manager
Storm3
Job Summary:
Seeking an accomplished Digital Marketing Manager to lead digital marketing efforts, with a focus on website performance, paid social advertising (Google + LinkedIn), and CRM management. This role requires a strong background in demand generation, ABM, and inbound marketing, with the ability to execute multi-channel campaigns that drive engagement and generate high-quality leads.
Key Responsibilities:
CRM Management:
- Oversee CRM system, including data management, segmentation, and automation
- Partner with sales and customer success to ensure seamless communication and lead flow
- Develop and execute email campaigns, newsletters, and engagement strategies
- Leverage CRM data to track customer journeys, segment audiences, and identify opportunities to improve conversion
Website Performance:
- Analyze and optimize website performance using tools like Google Analytics
- Implement SEO strategies to drive organic traffic and improve rankings
- Collaborate with content teams to ensure site aligns with marketing goals
Paid Social Advertising:
- Plan, execute, and optimize campaigns across Google Ads, LinkedIn Ads, and other channels
- Develop ad creative, landing pages, and copy to maximize performance and ROI
- Manage budgets, targeting, and bidding strategies to hit KPIs (CTR, conversion, lead gen)
- Stay current on platform updates and industry trends
Performance Marketing & Reporting:
- Track and report on KPIs across website, paid media, and CRM
- Use data to continuously optimize marketing performance
- Build reports for leadership with insights and recommendations
Cross-functional Collaboration:
- Partner with content, design, and development teams to align marketing initiatives
- Coordinate with external agencies or freelancers as needed
Qualifications:
- Bachelor’s degree in Marketing, Business, or related field
- 3–5+ years of experience in digital marketing within a B2B environment (ideally high-growth or tech)
- Strong experience with demand generation, ABM, SEO, paid social, and website management
- Proficiency with tools like Google Analytics, Google Ads, LinkedIn Ads, and CRM platforms
- Experience with martech tools such as Marketo, Salesforce, HubSpot, or ActiveCampaign
- Strong analytical, project management, and communication skills
- Up-to-date on digital marketing trends and best practices

