Director of Product Marketing – HealthTech SaaS
📍 Remote | East Coast Preferred | U.S.-Based
💰 $180,000–$220,000 base salary + equity + benefits

About the Company
This mission-driven healthtech startup is redefining how behavioral healthcare is delivered through the use of data, personalization, and innovative technology. Their platform is designed to support clinicians and improve outcomes by making care more efficient, measurable, and effective. With strong momentum and a growing product suite, the company is expanding its marketing leadership team.

About the Role
The Director of Product Marketing will serve as a vital bridge between Product and Go-To-Market (GTM) teams—shaping how solutions are positioned, messaged, and brought to market. This role is responsible for crafting compelling narratives that resonate with healthcare audiences, enabling internal teams with the tools and strategies they need to succeed, and leading successful product launches from concept to adoption.

Reporting to the VP of Marketing, this role collaborates closely with Product, Sales, Customer Success, and GTM enablement teams.

What You’ll Do

• Lead product marketing strategy and execution across a growing suite of SaaS products

• Partner with Product to translate features into clear, compelling value propositions and use cases

• Own messaging and positioning development based on customer insights, market research, and competitive analysis

• Drive go-to-market strategies and coordinate seamless product launches

• Ensure all internal teams are aligned on product features, benefits, and positioning

• Equip sales and success teams with enablement tools, training, and collateral

• Analyze the performance of product marketing initiatives and iterate to improve outcomes

• Build and manage a small but high-impact product marketing team

• Present insights and performance reports to the VP of Marketing and broader leadership

Who You Are

• 7+ years of B2B SaaS product marketing experience, including 3+ years in a healthcare technology leadership role

• Proven success leading GTM strategies and product launches across multi-product portfolios

• Strategic thinker with the ability to turn complex features into audience-focused messaging

• Strong collaborator with experience working cross-functionally with Product, Sales, and Customer Success

• Highly organized with the ability to juggle multiple initiatives and bring structure to fast-paced environments

• Comfortable navigating ambiguity and driving clarity in early-stage or high-growth environments

• Strong written and verbal communicator—able to present to both executive leadership and end users

• Experienced in tools like Google Suite, Microsoft Office, Asana, HubSpot (with Salesforce CRM), and analytics tools like MixPanel

• Based in the U.S. with a preference for East Coast time zone to support collaboration with international teams

Why Join

• A mission-driven company improving access to behavioral health care

• Direct impact on clinician enablement and patient outcomes

• Opportunity to lead and scale product marketing at a critical stage of growth

• Supportive, inclusive, and flexible work culture

• Base salary range of $180,000–$220,000, plus meaningful equity and benefits

• Generous time-off policy, including mental health days

If you’re ready to shape how innovative healthtech products are brought to market—and help improve lives in the process—we’d love to hear from you.