Director of Content Marketing

Remote | HealthTech

We’re looking for a strategic, hands-on content marketing leader to own our content strategy, storytelling, and brand voice. This person will create compelling content that drives awareness, engagement, and growth while translating complex healthcare topics into meaningful, human-centered stories.

What You’ll Do

• Own and execute the content marketing strategy across all channels.
• Create and oversee blogs, case studies, white papers, thought leadership, customer stories, website content, email campaigns, social content, and sales enablement materials.
• Partner closely with leadership, sales, product, partnerships, and customer-facing teams.
• Develop executive thought leadership and customer success stories.
• Build and manage content calendars, campaigns, and editorial processes.
• Measure and optimize performance using engagement, traffic, conversion, and pipeline metrics.
• Leverage AI responsibly to increase efficiency while maintaining authentic, high-quality storytelling.

What We’re Looking For

• 5-10+ years of content marketing experience.
• Strong B2B marketing background.
• Exceptional writer, storyteller, and content strategist.
• Experience owning content from strategy through execution.
• Background in healthcare, digital health, behavioral health, mental health, government, nonprofit, or mission-driven organizations.
• Experience creating content that drives measurable business outcomes.
• Comfortable working in a fast-paced startup environment.

Nice to Have

• Mental health or behavioral health experience.
• Experience marketing to healthcare organizations, employers, government agencies, or community organizations.
• Webflow experience.
• SEO, content analytics, and demand generation experience.
• Portfolio of articles, thought leadership, campaigns, and writing samples.

Compensation

• $120,000-$130,000 base + bonus
• Fully remote
• Benefits + 401(k)

Ideal Candidate

A strong storyteller who can balance strategy and execution, create content that feels human rather than overly AI-generated, and bring a passion for healthcare and mission-driven work. Someone who can build content that resonates with both business stakeholders and the communities being served.